Odd Pop

Austin, TX

Chris Wade, 48

Lindsay Somner, 38

Jared Boyd, 32

  • Odd Pop is an innovative food company that makes handcrafted and out-of-the-box flavored popsicles, like cinnamon toast crunch, maple bacon, s’mores, and elderleaf, all in the heart of Austin.

  • Backstory – After Chris and Lindsay moved to Austin to be closer to his family, they met Jared through Chris’ restaurant job and immediately became friends. They went to Austin’s ice cream festival a few years ago and were shocked at how boring and generic all the frozen treats were. They decided to band together to make the most delicious popsicles on the market.

  • The Leap – Right now, all three co-owners of Odd Pop work full time jobs. Jared has just come down to the lowest amount of hours he can take at his job so Odd Pop can fully take advantage of the summer season. If everything goes well, his goal is to step away from his job as soon as the end of the summer.

  • Business Plan – Their first goal is to have a more consistent presence on their bikes around the city, so Jared will be out more often and is looking to hire 1-2 more part-time riders. They are always adding new festivals and markets to their schedule and hope to be in their first Austin City Limits, a major festival for locals, this October. After that, the team feels like they will have a strong enough reputation in Austin that they can start working to get their product into stores. The plan is to start small and get a contract with the boutique grocer Royal Blue Grocery’s 6 locations around the city. In order to do that, they have to design their packaging and branding, as well as change their recipes to make them more durable and cost friendly to consumers. Long term, they want to be on shelves in HEB and Whole Foods (they have a contact there), and that will require them to invest in new machinery, find co-packing partners, and move to a bigger facility.

  • Struggles – Chris and Jared work in restaurants at night and Lindsay works in a medical office during the day. Their jobs and opposing schedules make it difficult for them to really invest the time needed to grow the brand across the city.

  • Stakes – All the profits go right back into the business. Right now, Jared is losing $1,200 a month just by taking one less day of work. If Jared goes full time at Odd Pop, he’s worried about being able to afford his mortgage. Chris and Lindsay are in the process of building their first home, so they also need Odd Pop to grow.

  • 3-Month Milestone - By the end of the year, Odd Pop hopes to be selling in supermarkets and having at least one of the owners working full-time on the business.